During Holy Week, a group of children from the United Way’s “Adventure through reading” program had part of a unique experience. They participated in fun and educational activities at the headquarters of the Romanian Television in the event “Together we offer joy!”. The action was made possible thanks to the involvement of our platinum partner Metropolitan Life.

60 wonderful children between the ages of 6 and 9, from schools in the Runcu and Picior de Munte localities in Dâmboviţa County, had unique experiences behind the scenes of television. They enjoyed the company of the stars of TVR News, they turned into presenters of the Journal and read news, painted Easter eggs, visited the production studios, broadcast direction, the exhibition of costumes and TV equipment, witnesses of some productions found in the Golden Archive of public television.

“First of all, the mission of Romanian Television means to be close to its audience. Beyond the editorial offer, through which SRTv informs and educates, the institution must be an active actor in the public space, get involved in social responsibility projects, through activities that complete its public mission, and the event Together we offer joy! is a good example in this sense”, said Dan Cristian Turturică, President-General Director of TVR.

The little ones also participated in a chocolate egg hunt in the TVR yard and received gifts specific to the Easter Holidays – clothes, shoes, toys, school supplies and sweets offered with the support of partners. The gifts were offered by TVR stars – Alina Stancu, Loredana Iordache, Mihai Rădulescu, Mihai Constantin, Maria Smarandache and Bogdan Muzgoci, Laura Fronoiu, Ionuţ Gheorghe, Maria Chiriţă, Andra Soceanu, Teordora Antonescu, Dana Iancu, Eugen Rusu -, along with Adriana Dobrea, CEO of United Way Romania and Carmina Dragomir, CEO of Metropolitan Life.

“Thank you for the invitation. I am glad that TOGETHER we OFFERED JOY to the children. United Way Romania Foundation helps children, families and seniors from less favored environments to have a better life, through education, health and socio-professional integration programs. Last year we helped more than 13,000 people in need.
The children who came to visit TVR are part of the “Adventure through reading” educational program, an integrated United Way program that prevents and combats functional illiteracy, in which we work with children, parents and teachers. Last year we set up 22 reading corners, 18 of which in rural schools. Through this program, over 1,100 children have improved their reading and comprehension skills to a level appropriate for their age,” said Adriana Dobrea, executive director of the United Way Romania Foundation.

“Protecting the life and future of the communities in which we operate is one of my and our team’s priorities to positively influence the education, health and quality of life of our society. That’s why we were happy and honored to be at TVR, together with a group of children from Dâmbovița county, in an engaging and energetic activity, where they had the opportunity to learn things and, why not, we can see in them today  the next generation of journalists, TV presenters. Social inclusion is one of our company’s values ​​and we believe that every action in this regard can create great opportunities. We thank TVR and United Way Romania for this moment with all our heart!”, added Carmina Dragomir, CEO of Metropolitan Life.

We thank the two teams Metropolitan Life and Romanian Television for joining forces to bring a wide range of positive emotions to the faces of the children we support. The children were happy, excited, satisfied their curiosity but most importantly strengthened their belief that reading and education can take you to the most surprising places.